Home Staging scientific approach and its effectiveness

Home Staging is a very popular practice in many English-speaking country, but has trouble convincing the real estate professionals. However, the true potential of this marketing approach has been demonstrated following a study conducted by researchers at Duke University, United States.

In order to determine the actual effectiveness of the Home Staging, a survey was undertaken by Andrea Angott and his colleagues, and has resulted in rules that effectively staging real estate, as can be seen on the Real Estate Marketing Blog Home for the article on the top 15 rules of the Home Staging scientifically proven.

In this classification are found then the rules involved in the arrangement of houses, but also objects and furniture that occupy them, including personal effects and accessories. This idea of ​​arrangement also transcribed the development of each piece, depending on the use of the latter (kitchen, furniture layout, ect.), And the proper use of lighting available to the home.

Always to capture the potential buyer and put it in a warm and welcoming atmosphere, it will be rewarding to play on the feelings and perceptions of visitors. Use neutral colors for paint, use curtains wisely and leave a subtle scent go home could only appeal to buyers.

More than just beautifying interior, the Home Staging proves to be very effective for the sale or purchase of property, by acting directly on the psychology of the visitors.