Etiquette green ads

The last 'Grenelle Environment' requires ads to display, from 1 January 2011, the energy performance of dwellings (DPE). The form of this display was unveiled yesterday and will be a decree within a month. For ad showcases real estate agencies and those on the Internet, the display will be detailed with reference to all existing energy classes (A to G for the best to the worst), which corresponds to the housing and the exact number of kilowatt hours they consume per square meter per year.

The display will, however, more succinct for ads appearing in the clipboard, whether those owners or professionals. Suffice it, in fact, they mention the energy class. In addition, there are no plans to sanction particular for non-display. What are the current provisions of civil and criminal codes will apply. "Under the Civil Code, it is an element of fraud, which may reduce or cancel the sale price, says the Secretary of State Appeared Benoist, who presented yesterday the device. Under criminal law is a fine of 37,500 euros, "under advertising liable to mislead the responsibility of the owner or if the ad agency was going through it.